Joy Strydom

Siviti Game Lodge/ Rogge Cloof Guest Farm


Joy’s entire career has been spent in the tourism industry in South Africa either in inbound travel or in the hotel industry and she has been involved in marketing both locally as well as internationally. She has gained many years of experience on both sides of the fence – as an operator and also as a supplier.

It has always been hugely important to her that the Companies she represents are better known than she or her Company are and that is where she believes she sets herself apart from some of the other representation companies. 

She prefers to represent small owner run companies and she has to truly believe in the product to represent them.  It is hugely important to her that she is considered one of the team and not merely a representative.

Previously her portfolio included 32 years with Rovos Rail, all the products in the Legend Lodges Group, Ellerman House and  Babylonstoren. Although retired from Rovos she is still active in the market and currently represents Rogge Cloof a private Estate in Sutherland and the newly acquired Siviti Timbervati Plains (previously Thornybush River Lodge)

She is available to represent smaller operations that feel they could use her expertise.

Contact Joy