The unmistakable dominance of digital in a marketing environment is an opportunity not to be ignored. A great website is a tool that unlocks your customers’ interest, meeting them right where they are. In travel, your goal is to inspire and delight – to provoke potential visitors into making the decision to book.
The Cape Town Tourism
website was relaunched in 2016, achieving the goal of being the first mobile-first tourism website on the continent. The purpose of that is to tap into how people are engaging with content online – primarily via mobile devices. The editors at Skift noted that the site’s user experience is outstanding, and that use of rich content such as video and tapping into global travel trends are what contribute to the site’s success.
“In tourism, our power is in storytelling, and video can do this in a way that takes you into a place and offers you a sneak-peek of what to expect.”
More than that, the editor noted that the Love Cape Town Neighbourhood: Langa video presented an honest reflection of what visitors could expect to experience, and that was our goal with the series. Get people travelling like locals and exploring the experiences as if you were part of the neighbourhood, meeting the community.